At least three significant Salesforce partners have been bought just over a month into the new year. Salesforce's partners have seen an increase in mergers and funding rounds due to the growing interest of IT consulting businesses, professional services firms, and even private equity investors in the Salesforce ecosystem.

Accelerating the adoption of cloud and multi-cloud technologies to support digital transformation—where Salesforce remains a strong force—is the compelling reason for such expenditures.

Although Salesforce is one of the most well-liked options for companies looking to expand and change their operations by boosting productivity and efficiency thanks to its dynamic platform and features, company executives say the true difficulty is in putting it into practice. In order to take advantage of their knowledge and experience, businesses have begun investing in the services of specialized Salesforce partners.

Accenture, a consulting and outsource services provider, purchased Businet Systems, a Salesforce commerce cloud-based e-commerce site developer, earlier this month. Accenture Interactive's capacity to expedite customer-based digital transformation is anticipated to be improved by Businet's e-commerce experience, which it develops with larger ERP systems like Salesforce Commerce Cloud.

Businesses can gain access to well-known Salesforce expertise, industry knowledge, solution assets, strong ecosystem connections, and a wide clientele by investing in Salesforce partners.

These partners help companies realise their strategic vision, improve performance, maximize their customer interactions, and provide them the means to add more value while also improving customer satisfaction.

"Businesses are being forced to rethink how they engage with their customers and reassess how they get work done as a result of the disruption in today's economic environment," stated James Roth, CEO of professional services firm Huron Consulting Group, which acquired Salesforce cloud partner ForceIQ last year. Huron's dedication to assisting our clients in more effectively competing in disruptive and fiercely competitive markets is accelerated by this purchase.

Companies have been attempting to adapt to the times as the epidemic has brought about a number of firsts in both homes and offices, such as a culture of remote labor and shifts in customer behavior. As a result, businesses are investing more in cloud modernization and IT automation. The need to swiftly develop digital transformation capabilities has increased demand for Salesforce partners' expertise.

"Our partners are essential to utilizing the full potential of the Salesforce platform to ensure that information is flowing across the entire organization in a way that enables business agility and delivers on customer expectations at any time, but especially during a crisis like this one," said Cindy Bolt, Senior Vice President, Salesforce Industries.

One Salesforce partner that has assisted manufacturers in navigating the COVID-19 dilemma is Propel, which aims to assist manufacturers in creating, commercializing, and correcting their goods.

One manufacturing client relies on Propel to conduct safety training remotely as a tactic to reduce plant downtime, according to Dario Ambrosini, Chief Marketing Officer for Propel. According to Salesforce's insights page, the company used Propel to remotely train their production floor team on new state and local COVID-19 laws while all employees were sent home.

Through strategic investments, these Salesforce partners gain access to more advanced resources, geographical areas, and greater worldwide clientele in order to advance growth. When executed properly, mergers and acquisitions present unmatched chances for transformative growth.

Additionally, by accelerating product innovation, these investments lower the cost of product development and generate a steady market for reasonably priced and adaptable cloud SAAS capabilities. In this era of growing customer-driven capabilities adoption driving increased demand, providing client-ready businesses with market-ready Salesforce SAAS is an accelerated inorganic growth approach that ensures long-term profitability for both. Businesses lack the internal Corp Dev or Investment teams and resources necessary to find and establish the best strategic partnerships to enhance their portfolio with complementing Salesforce Cloud capabilities.