According to IDC, Salesforce has a 19.8% market share in 2020, making it the top platform in the CRM space.

Big IT services and consulting firms who want to expand their offers in this field have taken notice of Salesforce Partners as the company has expanded over the past year, and they have made big investments totaling more than $200 million. In light of the current global need for Salesforce skills essential to digital transformation, this paper describes new approaches to drive business by taking advantage of these new opportunities.