Players in Digital Transformation Up Their Cloud Commerce Game

The coronavirus epidemic has accelerated the pace of digital transformation, causing years' worth of change to occur in just one and a half years. This has prompted leading software companies focused on digital transformation, such as SAP, Adobe, and Salesforce, to improve their platforms and raise their game, which has the potential to revolutionize numerous business sectors worldwide. SAP, Adobe, and Salesforce partners are seeing a huge increase in demand for their services, forming a number of strategic alliances with other businesses, and attracting investments. Commerce Cloud is one of the key industries that these players have transformed. with revolutionary technologies. The retail industry has been significantly shaped in recent years by a surge of omnichannel companies, a shift in consumer expectations, and quick technological improvements. Even the slightest shift in either direction can result in a substantial amount of risk or opportunity for e-commerce businesses in an industry marked by razor-thin margins and strong cost pressures. Traditional techniques to digital transformation are no longer viable in the highly competitive industry where e-commerce enterprises have been fighting for the largest piece of the pie. SAP Whether it's in payment, inventory management, 360-degree consumer information, or personalized marketing, Adobe and Salesforce partners are using innovative strategies to expand their capabilities and develop platform-centric features based on their respective commerce cloud solutions.

Alongside these players, a new ecosystem of Digital Transformation and Consulting Services companies has emerged. These companies are fighting for a piece of the Commerce Cloud opportunity by transforming e-commerce solutions with new technologies related to data analytics, artificial intelligence, and digital experiences that deliver innovation around inventory automation, customer intelligence, multi-channel retailing, and other e-commerce features. Artificial intelligence (AI) and data analytics work together to enable e-commerce platforms to make better decisions, develop user-friendly digital customer experiences, and enhance their overall business operations. It also makes it possible to analyze consumer behavior and find ideas that can be put into practice. Cloud solutions, which provide specialized services catered to the client's sector, play a significant role. The performance of commerce cloud solutions is progressively being improved by the use of such pre-built, simply implementable, widely used, and extensively tested software. performance. At GTD, we are witnessing a growing interest in this fast-growing ecosystem from mid-sized Digital Transformation, Consulting services players, and specialised commerce cloud solution providers, who are all adopting varying approaches to win. This is fuelled by the significant investments being made by the top three Commerce Cloud software leaders, that are looking to infuse more platform-centric AI, Data and Cloud capabilities into how they deliver Commerce Cloud solutions to their largest global clients. Here’s a look at the top three global commerce cloud ecosystems:

  • SAP Cloud Commerce

SAP Hybris makes it possible for contemporary e-commerce companies to provide their clients with a thorough, smooth, and multichannel experience. Rebranded as SAP Commerce Cloud, the industry-leading Hybris platform was combined with SAP's superior customer experience range of products. SAP Commerce Cloud, an omnichannel platform for B2B, B2C, and B2B2C companies, is made to interact and conduct business with your clients across both digital and physical touchpoints. When used in conjunction with other popular SAP solutions, the platform provides a 360-degree perspective of customers, allowing businesses to showcase their goods and services in the most favorable light while maintaining a strong level of customer loyalty and a consistent cross-channel purchasing experience. The two SAP partner acquisitions are listed below:

  • intelligence's purchase of German Hybris and SAP Gold Partner Sybit in order to increase its market share in the e-commerce and customer management sectors. Itelligence hopes to take the lead in Germany's lucrative e-commerce business by acquiring Sybit.

  • Dimension Data acquired a majority stake in London-based SAP partner e2y, leveraging the SAP partner’s Customer Experience Software for digital commerce projects and omni-commerce solutions. The inclusion of digital commerce capabilities is intended to bolster Dimension Data's global range of digital business solutions.

  • ADOBE COMMERCE CLOUD

A fully managed cloud-based version of the 2018-purchased Magento platform, Adobe's Commerce cloud is completely connected with the company's other products, such as its Analytics Cloud, Marketing Cloud, and Advertising Cloud. Additionally, Adobe Cloud provides managed Enterprise versions (Magento Commerce on-premise). Adobe Commerce Cloud elevates Magento Commerce (the corporate solution, not the open-source version of Magento) to a whole new level by enabling smooth connection with Adobe Experience Manager. One notable acquisition using an Adobe Commerce cloud partner is shown below:

  • Blue Acorn iCi, an Adobe partner, was purchased by Infosys, a major IT consulting firm, in order to expand its knowledge of digital customer experience and analytics in e-commerce. With this merger, the two businesses hope to provide unparalleled services and insights that will enable businesses to take the lead in e-commerce and customer care on digital platforms.

  • CLOUD SALESFORCE COMMERCE

Salesforce created a new Salesforce Commerce Cloud by fusing Demandware technology with its Customer Success Platform. Salesforce Commerce Cloud, a cloud-based commerce platform, revolutionizes how eCommerce businesses interact with their clientele. Customers can build a mobile-friendly shopping experience, personalize their purchases, and expedite the purchasing process with Salesforce Commerce Cloud. One significant acquisition using a Salesforce Commerce cloud partner is shown below:

  • Accenture purchased Businet System earlier this year, a pioneer in the creation and management of Salesforce Commerce Cloud-based e-commerce websites in Japan, in order to assist clients in providing seamless, customized cloud-based e-commerce experiences quickly and at scale. Accenture's proprietary order management system (OMS) seems to be of special relevance. Accenture should think about acquiring a ready-made Salesforce-ready solution for e-commerce merchants since the OMS is compatible with Salesforce.

Even if there might be some consolidation in the future, there is now a lot of investment interest due to the expanding demand and market opportunity for partners with specialized competencies across DXP, e-commerce cloud, and businesses with commerce cloud experience solutions. with the acceleration of investment in the SAP, Adobe, and Salesforce sectors.