The market for enterprise applications is attracting a lot of investors.
In order to overcome a variety of obstacles, including preserving client relationships, facilitating employee communication, and managing cybersecurity threats in a remote working environment due to the pandemic, businesses have had to undergo extensive learning and implement significant changes to their business models. However, the epidemic has been simpler to manage and stay ahead of the curve for entrepreneurs who have been able to adequately prepare their businesses and ride the tide of digital transformation. Many businesses are in a hybrid cloud architecture, running essential business systems in many clouds while still employing on-premise capabilities, as remote working is anticipated to persist even after the pandemic. In order to ensure that enterprise apps can easily connect and execute a comprehensive business process, businesses are automating ERP, CRM, and SCM processes on cloud infrastructure in response to the need for digital transformation. This is creating demand for enterprise application suites. In order to optimize the value of business operations, enterprise application suites are easily integrated systems constructed with data pipelines that link different business procedures. Customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), business intelligence (BI), business process management (BPM), content management system (CMS), and enterprise asset management (EAM) are all parts of enterprise application suites.
According to a recent analysis by Grand View Research, Inc., the size of the global enterprise application market is projected to reach USD 259.51 billion by 2022, showing a 7.8% CAGR over the forecast period. Although there are several vendors of corporate applications suites in the market, Oracle EBS, SAP Business Cloud, and Microsoft Dynamics 365 are at the top. According to IDC's most recent data, these three will generate the most global revenues in 2020. Investor interest in Oracle EBS, SAP Business Cloud, and Microsoft Dynamics 365 has been steadily increasing due to their advanced technological capabilities in cloud, predictive and prescriptive data analytics, API-based integration with communication suites, and productivity tools. This has resulted in an increase in partner acquisitions and partnerships. At GTD, we are seeing an increase in investments in each of these Enterprise Application ecosystems—Oracle, SAP, and Microsoft—driven by the necessity for mid-market technology consulting firms to acquire these competencies more quickly than they might develop naturally. The increase in investments and strategic alliances between the three major market participants is proof of this.
Oracle EBS Partners: Investors have shown a great deal of interest in Oracle Partners, which specialize in fully integrated, cloud-based, comprehensive enterprise business suites (EBS). Oracle's EBS is a highly sought-after collection of enterprise application suites that includes supply chain management (SCM), customer relationship management (CRM), Oracle Financials, Oracle Human Resource Management System (HRMS), and enterprise resource planning (ERP) products like Fusion ERP and NetSuite ERP cloud. Logistics Oracle. With the Oracle Cloud Infrastructure business, Oracle partners have made remarkable progress, including some excellent automation layers. The growing need for Oracle's robust and diverse enterprise application solutions is highlighted by the fact that many businesses have invested in Oracle partners, one of which is a specialist in the enterprise business suite. Some recent examples of investments in the Oracle business suite space are as follows:
Deloitte acquired Focus IT, an Oracle gold partner, joining Deloitte’s consulting arm, boosting its capabilities in Oracle On-Premise (EBS) and cloud implementation in the region. This acquisition continues to strengthen the foothold of Deloitte’s Oracle practice in Southeast Asia and drive value for their clients across the region. Joining Deloitte, with its depth of the industry and global reach, provides Focus IT business with an opportunity for exponential growth and positions them well to help clients transform through disruption and innovation.
3RP, a managed services provider (MSP) for databases, Oracle Applications, and Oracle Cloud Infrastructure (OCI), was purchased by Centrilogic. 3RP is a traditional Oracle Platinum Partner, MSP, and Oracle Cloud Solutions Provider (CSP). Centrilogic's entire range of services is complemented by 3RP's special depth and expertise in this field, which puts them in a better position to assist their clients in resolving their most challenging business and technological issues. This specific acquisition expands Centrilogic's geographic reach in the southwest of the United States and strengthens its Oracle expertise.
SAP Business Cloud: SAP's partners have maintained one of the biggest market shares in the enterprise application suite sector thanks to SAP's first-mover advantage. They have developed their ERP solutions internally and from the ground up. This indicates that all of their modules work incredibly well together, and growing your SAP Business One software is typically easier than with other rivals. SAP S/4Hana, SAP Business One, SAP BusinessBy Design, SAP ERP, and SAP Business One Cloud are the most widely used SAP business cloud suites. is among the most well-liked and reasonably priced options for integrating and streamlining important business operations, such as sales, inventory, finances, and more. No matter the size of your company, SAP partners are power-playing the transformation of mission-critical business processes and quickly accelerating enterprise business growth when they add intelligent SAP ERP solutions and SAP Business ByDesign (ByD), a cloud enterprise resource planning software. Recent investments in the SAP business suite market include the following:
Exadel, a software engineering firm, purchased Coppei, a SAP ERP partner and technology consulting. Coppei is a technology and digital business strategy consultant that specializes in delivering leadership, data, and insights. By becoming a part of the Exadel family and integrating Exadel's software engineering services, Coppei develops and provides cloud-based software engineering solutions, such as enterprise platform development, artificial intelligence, digital marketing, and the internet of things, with digital business strategies, architecture, and advanced analytics solutions. This opens up new opportunities for their team and expands services for their clients. Exadel is able to offer full-service technology consulting and solutions on top of SAP business cloud solutions by combining its worldwide software engineering capabilities with Coppei's digital strategy and consulting skills.
Microsoft Dynamics 365: Because its business intelligence platform gives executives useful insights into performance and possibilities, Microsoft Dynamics 365 partners are seeing an increase in investor interest. Because Dynamics 365 integrates CRM and ERP features, businesses can easily optimize internal and customer communications. Microsoft Dynamics 365 has the ability to help mid-market businesses manage their client interactions more effectively. prospects as well as employees. Investor interest in Microsoft Partners is growing quickly because of the suite of cloud capabilities that may assist with everything from operations to sales to accounting. Dynamics 365 gives staff members the resources they need to increase productivity, improve client interactions, and secure more revenue. Using Dynamics 365 products to accelerate digital transformation and improve organizational efficiency is a great way for businesses to outperform their rivals. Recent investments in the Microsoft Dynamic 365 sector include the following:
To further penetrate the cloud ERP industry, European MSP Node4 purchased Microsoft Dynamics 365 cloud consulting partner TNP. With 260 workers, TNP holds several Microsoft certifications, including Small and Mid-Market Cloud Solutions, Data Analytics, and Application Integration, and is a Gold Microsoft Partner in ERP, Application Development, and Cloud Platform. Node4's already extensive service range is perfectly complemented by TNP's technological expertise and qualifications in NAV, Business Central, and Power Platform. This acquisition is crucial to Node4's and TNP's continued expansion, enabling more clients to employ technology more efficiently to streamline operations and boost output.
The aforementioned investments show how much demand there is for these companies in the market for business application suites. These mutually beneficial investments help speed up product innovation, lowering the cost of product development and generating a steady demand for reasonably priced and adaptable business suite features. At GTD, we continue to observe strong investor interest in Oracle, SAP, and Microsoft, and we anticipate a substantial increase in the variety of opportunities within this market.